Have you ever wanted your business to get more traffic/pageviews every month? The good news is there is a way to rank higher on search engines like Google or Edge! This article is a step by step guide on how to improve your search engine rankings to promote your business.
What is SEO?
SEO, or Search Engine Optimization, is a process which web developers like you and me follow, to ensure quality as well as quantity traffic from search engines. In short, SEO is unpaid traffic.
Why is seo essential?
Let’s suppose you search for “Best dog videos”. Immediately you get a list of videos about dogs. Most people will click on the first video, right? The same is applicable to websites. The higher you rank on the search engine, the higher traffic you will get.
So without further ado, here is everything you need to know about SEO
1. Keyword targeting
Keyword targeting is vital when doing SEO. Essentially, a keyword is a word or phrase that highlights that specific page or post in a few words. A keyword is the word/phrase others will type into their search engines to find your website. Before even writing your page it is important to keep Search Volume and rank difficulty in mind. Naturally everyone wants to target keywords with a big audience, and low competition. You can use websites like H-supertools / Ubersuggest to find high search volume, low competition keywords.
It is important to include the keyword throughout the page as well as in the alt attributes of your images. If you are building your site with WordPress you can use a free plugin like Yoast SEO to help you with this.
2. Off-page SEO
Backlinks are crucial if you want to rank higher. Backlinks affect your DA (Domain authority) and the higher the DA the higher you will rank! Backlinks are links from other websites (especially websites with a high DA of their own) to your website. You can collect backlinks by sending various emails to companies/news agencies, or you can hire someone to collect it for you. Be warned though, if you see $5 for 1 000 000 backlinks on fiverr for example, Google will essentially “ban” you, faster than what you can say I didn’t know. With backlinks quality is better than quantity.
3. Optimize images
When designing your website, you should keep in mind that images don’t need to be 6000 x 3000. It is better to keep the images small. Optimized images can speed up your site significantly, which affects SEO. Faster sites have a higher user engagement (Which increases your chances to get leads)
4. mobile responsive
According to Google, a good mobile design helps them index your page/site This means that your site will appear faster in search results, and will as a result get more traffic. A mobile responsive website also decreases bounce rate (The amount of people that view only one page). Having a bad mobile design can absolutely annoy your customers, increasing the bounce rate. Essentially, the higher the bounce rate, the lower you will rank in a search engine.
5. Site speed
As mentioned earlier, you can optimize your images for speed, but that is only the tip of the iceberg. What is good with WordPress, is the multitude of recourses at your disposal. WordPress features hundreds of caching plugins to speed up your site. Furthermore it is important to choose the right hosting provider for optimized speeds. For more information on this click here.
In conclusion, SEO is a very time consuming process, but it is essential to rank higher in Search Engines. If you follow this guide, you will start seeing progress in no time!