At the beginning of 2011, Google, the search engine par excellence in Spain, Europe and probably the world, launched its new positioning algorithm “ Google Panda ”. This algorithm forcefully removed the SEO foundation that was traditionally developed up to that date. These algorithms are complex updates when it comes to adjusting the criteria that Google robots use to index the content of different web pages. Pages that are after what the search engine shows, in response to certain searches. With this new update, a new hierarchy of natural positioning was created , based above all on quality, originality and usefulness of published materials. So the content writing became from that moment on something fundamental. At that moment the mantra that is still repeated that ” content is King ” begins to be heard insistently . Like all the algorithms that Google launches (and since that moment it has launched many), it is not really a radical change, but rather to give more or less relevance to certain factors, of the more than 200 that make up its main algorithm. In this way, Google responds by adjusting these new rules, when it perceives that the natural positioning in its search engine is ceasing to be so “natural”, and therefore it can force a website to be in high positions, without assuming that what it offers is of sufficient quality and usefulness for the user who is looking for it. About 2011 Google realized that many of the web pages that were created did not give any value to the content and that consequently the content writing was not taken care of at the SEO level, nor did they favor the user experience. In short, they did not contribute anything, something that Google can not miss. Most of the new domains were used to deliver invasive advertisements, spread spam, or spread copied or duplicate content to attract users and crush them with advertising. Monetizing these pages in this way, becoming a real business based on the volume of visits. In addition to that, the keywords were receiving such extreme SEO On Page level optimization that they stopped meeting the Google’s primary objective of offering relevant information to the user.
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